Industry Disavows Smart Choices Campaign

categories: childhood nutrition, Corporate Kneebiters, Food Safety, Health

Published October 30, 2009 @ 12:57PM PT

The Smart Choices campaign is heaving its dying breaths. The writing has been on the wall since last week when the campaign that had decided to label some unhealthy processed food as wise eating decisions called a temporary halt in the face of FDA scrutiny. I wrote "I think this is one 'postponement' that might well end up lasting forever," and now that looks all the more likely that will be true.

Connecticut Attorney General Richard Blumenthal, who is planning his own investigation of the campaign, announced yesterday that all eight of the industry giants involved in the campaign have decided to stop using the Smart Choices logo on their packaging. Smart Choices officials suspended the program during the investigations but left it up to companies whether to keep using the logo on their packaging.

Raise your hand if you think there's any chance that these companies will ever again slap this hot-potato of a logo on their boxes. Thanks to alert citizens like those here at change.org, who demanded accountability on this issue, the public stink has become even less appealing to these corporations than the nasty smell of their own false advertising.

Image courtesy of √oхέƒx™ via flickr

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Comments (2)

Um okay? this is a weird article..lmfao ut i enjoyed it in many ways :P"

Posted by Justina Marku on 11/03/2009 @ 05:17AM PT
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*but

Posted by Justina Marku on 11/03/2009 @ 05:17AM PT
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Author

Katherine Gustafson is a freelance writer and editor with a background in international nonprofit organizations. Her articles, essays, and stories have been published in numerous magazines, newspapers, books, and Websites.