Smart Choices Labeling Gets the Axe

category: Health

Published October 23, 2009 @ 01:25PM PT

Score one for reason and honesty! Thanks in part to the intrepid efforts of Change.org and its awesome concerned citizens, the Smart Choices labeling scheme, which sought to peddle clearly unhealthy foods as wise eating choices, has been halted, reports MSNBC.

After the FDA decided to bash some skulls over this blatantly misleading marketing efffort, the food industry players in charge of the initiative, including Kellogg Co., Kraft Foods and General Mills, have decided to call it all off for now. Smart Choices officials said that they will "postpone" the program and avoid encouraging any more use of the labels until the FDA makes a judgment.

I think this is one "postponement" that might well end up lasting forever. Good work to all those who signed our petition and took other action in response to this outrageous nutri-washing campaign!

Photo courtesy of Mykl Roventine via flickr

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Comments (6)

adios, smart choices.

I have to say, though, following this story has left me with a craving for some froot loops :)

Posted by Matt Kelley on 10/24/2009 @ 02:07PM PT
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Yeah I'm definitely more eager to try them now!

Posted by Mike Smith on 10/25/2009 @ 03:05PM PT
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this is great news! awesome work!

Posted by Amanda Kloer on 10/25/2009 @ 06:06PM PT
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Congratulations! Each small step brings us closer to leaving a healthier legacy for future generations!

Posted by David Longton on 10/25/2009 @ 06:15PM PT
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mm, fruit loops

Posted by Albert Autin on 10/26/2009 @ 03:09PM PT
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Awesome!!!!

Posted by L.S. hope on 10/27/2009 @ 11:19PM PT
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Author

Katherine Gustafson is a freelance writer and editor with a background in international nonprofit organizations. Her articles, essays, and stories have been published in numerous magazines, newspapers, books, and Websites.